The Right Way to Use a Face Mask: Mistakes to Avoid + Pro Tips

Cleanse deeply, not harshly: Dirt, makeup, SPF, and excess oil can create a barrier that prevents your mask’s serum from penetrating effectively. A gentle but thorough cleanser lifts impurities without stripping your skin, leaving it refreshed and prepped. 

Exfoliate with intention: When dead skin builds up on the surface, it blocks absorption. A light exfoliation once or twice a week helps your mask’s active ingredients sink in faster and work harder. But be gentle—over-exfoliation can make your skin reactive or overly sensitive to concentrated serums. 

Tone it up (optional, but highly recommended): A pH-balanced toner can help restore your skin’s optimal state after cleansing. Balanced skin is more receptive to treatment products, and toners can also offer an extra layer of hydration and active ingredients that complement your mask. 

Smooth it, don’t rush it: If the mask isn't fully touching your skin, you’re wasting product. Pressing out air bubbles and ensuring a snug fit allows the serum to make full contact with your skin—boosting delivery of ingredients like hyaluronic acid, peptides, or botanical extracts. 

Custom-fit the glow: Everyone’s face is different. If the sheet doesn’t sit flush against curves like your jawline or nose, gently snip it with clean scissors to contour it to your face. A tight fit = better absorption. Our sheet mask is 2-pieces - perfect for molding and contouring to your face. It wraps around your ears for incredible sticking and staying power- perfectly designed to deliver the most hydration.  

Cool it down: Refrigerating your mask before use isn’t just refreshing—it also helps reduce inflammation and puffiness by constricting blood vessels. That cooling sensation can be especially helpful in the morning or after a long day.

Stick to the clock: Leaving your mask on longer than instructed can actually backfire. Once the sheet starts drying, it begins to draw moisture back out of your skin. Follow the recommended time—we recommend 10 minutes—for maximum benefit without overdoing it.  

No rinsing allowed: Washing your face after removing the mask washes away all those nutrients your skin just absorbed. Instead, gently pat the excess serum into your face with your fingertips to push it deeper into your skin and promote better absorption. 

Use the excess: Don’t toss the pouch—it’s often packed with leftover serum. Use it on your neck (often overlooked but quick to show signs of aging), décolletage, hands, or even elbows for an extra hydration boost. Our mask is formulated with our brightening serum to visibly tighten and lift and provide an instant glow.  

Seal it in: To keep your skin hydrated for hours, follow with your go-to serum or moisturizer while your skin is still damp. Moisturizers help create an occlusive layer that keeps the goodness in and environmental stressors out.  

Choose wisely: Different masks are formulated to target specific skin concerns. For example, a mask infused with niacinamide can help brighten and even tone, while one with ceramides is ideal for repairing the moisture barrier. Always read the label and align the formula with what your skin needs most.  

Multi-mask like a master: Why use one mask when you can tailor each part of your face? Use a hydrating mask on dry cheeks and a pore-refining option on your oily T-zone. Multi-masking helps you customize care for every area.  

Make it a ritual: Using a sheet mask 2–3 times a week keeps your skin consistently hydrated and nourished. Consistency is key when it comes to visible results—think of it as regular tune-ups for your skin. 

Patch test when in doubt: Especially important if your skin is sensitive or reactive. Test a bit of serum behind your ear or on your wrist 24 hours before applying the full mask.